1. Information We Collect

We collect non-personal and personal information to operate the Website and meet mandatory Google advertising compliance requirements.

1.1 Non-Personal Information

We automatically collect anonymous technical data:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and session duration
• Time and date of visit
• Referral source
• Device screen & model information

This data is collected via cookies and tracking technologies solely to serve, optimize and report Google personalized advertisements.

1.2 Personal Information

We only collect personal data you voluntarily submit:

• Full name
• Email address
• Comments, feedback or contact messages

We never sell, rent or share your personal data for commercial third-party advertising purposes.

2. Cookies & Advertising Tracking Technologies

We use cookies and similar tracking tools in strict compliance with Google EU User Consent Framework. Ads and analytics cookies will only load after your explicit informed consent.

Third-party partners including Google use cookies to deliver relevant personalized ads based on your browsing activity across websites.

You may opt out of personalized advertising at any time by visiting Google Ad Settings.

You may also disable third-party advertising cookies via the Network Advertising Initiative (NAI) opt-out page.

Google’s data usage on partner sites: Google Partner Sites Privacy

3. How We Use Your Information

• Operate, maintain and improve website functionality
• Serve compliant Google AdSense & GAM AdX advertisements
• Analyze website traffic and ad performance statistics
• Respond to user inquiries and support messages
• Fulfill legal obligations and Google advertising policy requirements

4. Legal Basis for Data Processing (GDPR)

• Explicit Consent: All ad tracking, cookie and analytics processing relies on your freely given consent.
• Legitimate Interest: Safe website operation, performance optimization and user experience improvement.
• Legal Obligation: Compliance with GDPR, CCPA and global advertising regulatory laws.

5. Third-Party Data Sharing

We only share anonymous technical data with Google to deliver ad serving, ad targeting and ad reporting services.

We may share limited data with secure hosting and analytics providers bound by strict data protection agreements.

We do not sell your personal information to any third parties, and do not share personal data without your clear consent.

6. Data Retention Period

Anonymous advertising & visitor data is retained for maximum 24 months, then fully anonymized or permanently deleted.

Personal user data is stored only for the minimum time required to resolve your requests and comply with legal rules.

7. Data Security Protection

We apply industry-standard technical and organizational security measures to protect user data from unauthorized access, leakage or abuse.

No internet transmission is absolutely 100% secure, however we continuously maintain robust data safeguards.

8. Children & COPPA Privacy

This website is intended for general family audiences, not directed to children under the age of 13.

We do not knowingly collect, track or advertise to users under 13 years old. Any detected child data will be immediately erased.

9. User rights Under GDPR & CCPA/CPRA

GDPR Rights – European Economic Area Residents

• Right to access all personal data we hold about you
• Right to correct inaccurate or outdated personal information
• Right to erasure – Right to be forgotten
• Right to restrict processing of your personal data
• Right to data portability
• Right to object to data processing for advertising purposes
• Right to withdraw your cookie & ad consent at any time
• Right to file a complaint with your local data protection authority

CCPA / CPRA Rights – California Residents

• Right to know exactly what personal data we collect, use and disclose
• Right to request permanent deletion of your personal information
• Right to opt-out completely from sale of your personal data
• Right to receive equal service and no discrimination for exercising privacy rights

You may exercise all privacy rights by contacting our official support email listed below.

10. Data Controller Contact Details

The official data controller responsible for personal data processing:

Serenity Arcade

Privacy Support Email: [email protected]

11. Data Protection Officer (DPO)

For all GDPR data protection inquiries and formal requests:

DPO Contact Email: [email protected]

12. Policy Updates

We may revise this Privacy Policy periodically. Updated effective dates will be clearly marked.

Your continued use of our website confirms your acceptance of the revised privacy terms.

13. Google AdSense & GAM AdX Compliance

This policy fully meets all Google AdSense, Ad Manager AdX transparency, cookie consent, user opt-out and global privacy regulatory requirements.

Google AdSense Official Policies: AdSense Program Policies

Google Ad Manager Policies: GAM Advertising Policies